Multi-Channel Customer Data Platform

More about

• 01

  What are the exclusive features of AccuCDP?

  

  Instead of sampling analysis, "AccuID Identification Technology" of AccuHit combines customer-end CRM and SCRM data to identify users' real-time and complete engagement behaviors and consumption profiles in multiple domains, and integrates the browsing data of the same user in various channels for registration, so as to allow companies to obtain real lists for following marketing. AccuCDP adopts anonymous browsing history and multi-source data to integrate users into one single FPC. After login, it can use corporate CRM to compare member information to complete account registration, and track all previous browsing intentions of users.

• 02

  How does AccuID identification technology interpret the real trajectory of customers?

  

  AccuHit adopts "AccuID patented identification technology" to assist companies in event tracking, collection and integration of users' behaviors in multiple channels.  The contents to be identified include "basic collection items" and "event collection items":  ■ Basic collection items: Embedding specified codes in the webpage, so when the user visits the webpage, the tracking program will automatically generate a set of FPC (Finger Print Code) codes exclusive to such user.  ■ Event collection items: Embedding codes in the website for specified behaviors is called "Event Tracking Settings", which covers event types including specific behaviors such as clicks and member registration. When users complete specific behaviors, the event codes will be triggered and recorded in the above-mentioned set of FPCs, so as to integrate multi-source data to generate more application scenarios. Registration: When the user completes the "member registration" or "member cross-channel binding" in the "event collection items", or connects data using company API, AccuCDP can use the "exclusive value" to integrate and register the user's behaviors in different channels (and the corresponding FPCs). The so-called "exclusive value" shall be unique to the user and shall not be repetitive, such as membership card number, phone number, and e-mail address, etc., which is subject to the definition by each brand.

• 03

  How does AccuCDP help companies manage customer relationships and increase active members?

  

  AccuCDP assists companies in calculating the consumption cycle, frequency and amount of users, and categorizing users via labels such as "going concern", "stimulate consumption", and "active provoking". It enables companies to allocate marketing budgets more accurately and interact with those in high-value lists.

• 04

  How to re-interact with users who have browsed the website or clicked on a specific button?

  

  AccuCDP's "labeling system" allows companies to categorize users who trigger specific events, and classify members' contribution levels by AI algorithm to obtain critical information that cannot be recognized by merely looking at it. Companies can further use "target audience management package" to sort out the information and save time and reduce labor-consuming screening costs for information, and increase the conversion rate.